refined by diamond
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daily system

tonight's leads

last thing before bed, enter today's number. that one number is the whole habit.

leads today
target 1.2 / day
enter tonight's lead count to check in
35 leads this month = about 1.2 a day. ads are off in July, so every lead is organic. driving traffic is the whole game.

today's content play

reels are your biggest converter. take today's play or filter by pillar. the move: post it, then layer it onto stories.

the rule of thumb: repost that reel to your story, yap about it, then drop a keyword (READY / PROGRAM) or the link. one CTA per post.

the one job this month

Ads are off for all of July, so every lead is organic. Your funnel is not the problem, your reach is. Drive traffic. That is the whole game.

what June actually told us

Almost everything is working. The one thing that slipped is how many people are finding you.

28.6%
close rate (target 23%)
$234
avg per client, above target
6.9
lifetime, holding strong
583
web visitors (April was ~1,500)
When leads come in, they convert well and at a strong price. So we do not touch the funnel. We pour everything into reach and traffic.

the belief rule

Most people who find you drop off before they ever see the offer. They do not need a discount, they need to believe it is possible for them. Every post does belief work first. Your story is the proof.

the reel engine (your rule of thumb)

Reels are your biggest converter. Do not let one just sit on the grid. Every reel gets this treatment:

  1. Post the reel (lead with reels this month)
  2. Repost it to your story and yap about it
  3. Drop one keyword or link (READY, PROGRAM, or the site)
  4. Add a poll, Q&A, or quiz sticker to prime the audience
  5. Follow up with your "yes" responders by DM

your hooks

Specific pain points stop the scroll. Vague ones get ignored.

"the food noise won't stop" "you keep restarting" "you're not as stuck as you think" want to lose weight get healthy

the YouTube unlock

Your Shorts have done well but had nowhere to send people. The fix: podcast-style talking-head videos telling your story, with the coaching link in your bio. Then repurpose the best segments into reels.

nothing here is rigid. reels first. post the one that feels most you that morning, then run it through the reel engine above.

daily engagement checklist

story views are inconsistent, so we warm the algorithm by showing up daily. tap each when it's done.

lead magnet bank

your reels and freebies, organized by pillar. grab one, drop it in a story or ManyChat.

📂 open your lead magnet bankconnect it in setup above
trainingnutritionquizmotivation + lifestyle

today, in one tap

logged tonight's leads not yet
ran today's content play not yet
engagement checklist done not yet

this month

live from the forecast. this is the scoreboard we both watch.

leads this monthconnect feed

your check-in streak, last 14 days

open the full forecast sheet →
the rule: post a reel, layer it onto stories, drop one keyword.
check your leads every night. under target → run a play. don't break the chain. 💜